We co-design the architecture of your measurement — from Theory of Change and logical frameworks to the instruments that capture what your programme really shifts.
Theory of ChangeLogFrameMeasurement development
Measure what matters. Tell the story that counts.
We help social impact organizations illuminate what matters — combining rigorous data and human stories for real change.
01Why we exist
Measurement should serve purpose, not paperwork. We partner with social impact organizations to create evaluations that illuminate rather than just inform — and that value stories alongside statistics.
We are playful and reflective partners on every step of your impact journey — building your team's capacity while we measure, so the insight stays long after we leave.
02What we do
Four ways to find the signal in your impact.
Rigorous statistical studies that assess whether your intervention works in the real world, for whom, and under what conditions — evidence funders trust and teams can act on.
Impact assessmentQuasi-experimental designMixed methods
Impactful facilitation and research that steps back from the day-to-day — combining honest reflection with evidence to align the pathway ahead and surface what your data has been trying to say.
FacilitationLandscape researchStrategic planning
Evidence-based pedagogies supported by the learning sciences — designing learning experiences so your team and your community grow with every evaluation cycle.
Curriculum designCapacity buildingWorkshops
03How we work
Analysis with you, never on you.
01
Co-Design
We start by listening, not by proposing.
No predetermined frameworks. Your context, your questions, and your community shape the design from day one.
02
Collaborative Sense-Making
Analysis happens with you, not to you.
Findings are made together with your stakeholders — so they carry the legitimacy of the people they describe.
03
Living Documentation
Insights emerge and evolve throughout.
Understanding deepens across the engagement, not just at the end — in documents that evolve with you.
04
Action-Oriented Outputs
Every deliverable is a tool for change.
Built to be used in your next board meeting, funding round, or programme redesign — not to sit on a shelf.
04Selected work
Advancing Inclusion
Co-created a comprehensive Theory of Change — with all its measurement needs — for a 3-year school inclusion pilot programme.
Read the case →
Driving Data Culture in Schools
Designed and delivered a data-driven decision-making workshop for 49 educators and social sector practitioners.
Read the case →
Future of Teaching
Led a five-year strategic review to pave a new way forward for Teach For Hong Kong’s second decade.
Read the case → 05In their words
“His guidance in establishing a robust Theory of Change and impact measurement model for our multi-year pilot program with youth has been invaluable. His support has empowered our team to build our own capacity throughout the process.”
“Kenny is a passionate leader who combines intelligence, curiosity, and humility in a way that inspires those around him. His work is reshaping how we approach critical issues.”
“He brought a fresh perspective to our impact measurement efforts and helped us identify key areas for improvement. I would recommend For Good Measure to any non-profit looking to strengthen their impact.”
06What we believe
aCollaborative PartnershipbCurious InquirycPlayful Exploration
dNarrative WisdomeEquitable ImpactfReflective Growth
07In good company
Foundation 
Foundation 
Education 
Wellbeing 
University 
University 
08 — Let's talk about your impact goals
Ready to measure what matters?
Get in touch → We reply within one business day.