Where Stories Shape Truth and Impact Begins with People
At For Good Measure, we don't evaluate programs—we collaborate with communities to uncover the stories that matter, amplify voices that need to be heard, and build evidence that drives real change.
Our Philosophy: Beyond the Observer
We believe the most powerful insights emerge when we step down from the evaluator's pedestal and stand alongside those doing the work.
Traditional evaluation positions the evaluator as a neutral observer, somehow separate from and above the work being assessed. We reject this myth. Instead, we recognize that truth is multi-dimensional, emerging from diverse perspectives rather than singular metrics.
Our role isn't to judge—it's to facilitate, to make sense collaboratively, and to democratize expertise by recognizing that those closest to the work hold the most critical knowledge.
Three Interwoven Approaches
Our methodology draws from three complementary evaluation traditions, each bringing essential elements to create a complete picture:
Participatory Evaluation
Those experiencing change become co-researchers in understanding it. By shifting power dynamics and sharing decision-making, we uncover insights that traditional evaluation misses.
Collaborative Evaluation
Creating ongoing dialogue between all stakeholders builds evaluation capacity within organizations while generating insights. This isn't evaluation done to you—it's evaluation done with you.
Utilization-Focused Evaluation
Beginning with the end in mind, every aspect of our evaluation process focuses on actionable insights over academic perfection. We constantly ask: will this help you make better decisions tomorrow?
What This Means for You
For Funders
- → See beyond compliance to real impact
- → Understand not just what worked, but why and for whom
- → Make investment decisions based on deep contextual understanding
For Organizations
- → Build internal capacity while gathering evidence
- → Get insights you can act on immediately, not months later
- → Engage your team and participants as partners, not subjects
For Communities
- → Your expertise is valued and centered
- → Shape how your story gets told
- → Influence decisions that affect you
Our Process in Practice
Co-Design
We start by listening, not by proposing
Collaborative Sense-Making
Analysis happens with you, not to you
Living Documentation
Insights emerge and evolve throughout
Action-Oriented Outputs
Every deliverable is a tool for change
Ready to discover what evaluation could be?
Let's start with a conversation about your vision for change. No frameworks to sell, no templates to push—just a genuine exploration of how evaluation could serve your mission.
Start a Conversation →