Vision and Values | For Good Measure

Data for good.

We believe measurement should serve purpose, not paperwork. At For Good Measure, we partner with social impact organizations to create evaluations that illuminate rather than just inform, that cultivate learning rather than merely collecting, and that value stories alongside statistics.

Our Vision

We envision a world where evaluation empowers organizations to deepen their impact. Too often, measurement becomes a compliance exercise—data collected to satisfy funders but never truly used for learning or growth. We're changing that.

We work at the intersection of rigor and relevance, bringing together quantitative analysis and qualitative insight to help organizations understand not just what is happening, but why it matters and how to move forward.

Our Values

Six principles that guide our work and shape how we partner with organizations to create meaningful evaluations.

Collaborative Partnership

We build genuine relationships, not transactional exchanges. Every evaluation begins and ends with human connection. Your context, challenges, and insights shape our work together.

Curious Inquiry

We dig deeper, pursuing root causes rather than settling for surface-level understanding. The right questions often matter more than quick answers. We stay curious about complexity.

Playful Exploration

We approach complex challenges with creativity and joy. Serious work doesn't have to be somber. Playfulness opens up new perspectives and makes the evaluation process more engaging for everyone involved.

Narrative Wisdom

We honor stories as legitimate evidence alongside data. Numbers tell us how much; narratives tell us what it means. We create evaluations at the intersection of quantitative and qualitative insight.

Equitable Impact

We design inclusive evaluations that amplify diverse voices. Our work contributes to more equitable outcomes for participants and communities, not just organizational learning.

Reflective Growth

We create space for honest assessment and learning, balancing critical insight with compassion. Evaluation should support development, not just judgment.

Let's Connect

Ready to partner on an evaluation that truly matters? We'd love to hear about your work and explore how we can support your learning and growth.

Get in Touch →